Online business, you may not be able to afford the expense of hiring a web designer, if yours is a startup. You can save yourself a nice chunk of change if you can design your own site. However, you should never cut corners. It won't be long before you can design a very professional-looking website if you implement the following advice.
HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
Each topic needs its own page. If your website covers a variety of different topics, put these topics on separate pages. Not only will viewers be less confused, but search engines can pick up on your site easier, which gives you a higher ranking.
Your background is the keystone of your design. Backgrounds with moving GIF views can be great, but can make text hard to read as well. In order to preserve your website's focus, and make it easy for your visitors to comprehend, you should choose a background image that harmonizes well with your site instead of clashing with it.
Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. Include hyperlinks at the top and in sections throughout the page if you must have a lot of content on one page. This allows users to navigate through the available content without excessive scrolling.
Skip the pop-up windows. While you may think these have some value, the majority of people will just find them annoying. A user who is constantly closing pop-up ads is more likely to look for information on a different site without endless nuisances.
Test early and test often to maintain accuracy. It's imperative that you employ usability tests frequently to ensure a pleasant user experience. Be sure that you stay diligent about website improvements and testing as it keep growing.
Have clear navigation. When a visitor comes to your site, make sure they can go through your site. You must have clear navigation to do this. Have all important links in prominent places. Try linking many pages in your site. Allow information be found from every part of the site.
Every page of your website should have a way to return to the main page" Alternatively, "home." This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.
If you're going to choose a software program to aid in the design of your website, you can save some serious cash by choosing a free, open source program. Open source programs are great not only because they're free for public use, but also because they're constantly updated and improved by users with a lot of web know-how.
Avoid using animated GIFs on your site. Newer technologies have replaced the uses for animated GIFs that were actually useful, although these were popular in the late 1990s. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
We are all used to seeing the letters "www" at the beginning of a website address. But this well known sub-domain is not always necessary to gain access to a site. Be sure that your site works with or without this, as you could lose a lot of traffic by users who don't know that it works both ways.
Avoid using animated GIFs on your site. Newer technologies have replaced the uses for animated GIFs that were actually useful, though these were popular in the late 1990s. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
Frames are one feature to eliminate if you are attempting to optimize your site for search engines. The information in the frames won't show in search engines. When information isn't seen, your ranking with the search engines goes lower. You will not get as website many visitors if that happens.
Make use of a site map for your website. A website map serves two functions. First, it makes your site easier for site visitors to understand. It is a one-stop shop for them to find all you have to share with them in one convenient place. It also is great for SEO needs. These maps will make it simple for search engines to index your site.
Greet your visitors with a video greeting. Many people like to be able to put a face with a company and making a video can help with this. Keep the video short, under a minute, and give them a quick explanation of what you do and what they can find on your site.
If you expect many people to contribute to the content of the website, incorporating a content management system (CMS) into the design of the website might be a good idea. A CMS will make it easier for everyone to add to and update the content without needing a high level of technical knowledge. These systems are easy to use, and can make publishing content on the website much more efficient.
Now that you have digested this great information, hopefully you have discovered something new about web design. This is just one article out of many possible ones, but the importance of web design has hopefully been stressed adequately in this one.
When hiring a web design company you should do a simple search for their company name over the Internet. You should be able to easily find them and you will then know to avoid doing business with the company if there are any negative reviews for the company. This can save you a lot of hassle in the long run.
To summarize, it is critical that you give yourself a good base of web design knowledge before trying to start your own site. Hopefully you were able to find these tips well written and relevant. Implement these tips and you will find that you will love new experience that you are going to have with web design.